Château Picoron Finds Opportunity And Poetry Within Restriction

Published

July 15, 2022

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ChÃ¢teau Picoron is an Australian-owned organic vineyard in Bordeaux, France, with a worry about the extinction of the Bordeaux wines. To rid the wine of a snobby stereotype, the winery worked with OlssÃ¸nBarbieri to create playfully approachable packaging. The result is a range of designs that feel more welcoming and modern while also staying true to the wine’s strict process of development.

ChÃ¢teau Picoron is an Australian-owned organic vineyard in Bordeaux, France.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_