Featured image for Plus' Intentionally Repetitive Packaging Is Bold And Bright

Plus' Intentionally Repetitive Packaging Is Bold And Bright

by Chloe Gordon on 07/14/2022 | 1 Minute Read

There's something about a chartreuse and black color palette that feels inexplicably energized, and Plus beverage's packaging system is no exception. Designed by Han Gao, the packaging is thoughtfully repetitive, inspirationally bold, and structurally thought through. While busy, the packaging still feels uniquely simple, creating a design system that is relatable to all and craved by most.


Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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