Central Garden & Pet Releases Pet Wellness Brand GoodGood
by Chloe Gordon on 07/14/2022 | 2 Minute Read
??We all care about our pets more than anyone could ever fathom, and GoodGood is a pet wellness brand that understands. The packaging, created by Droga5, looks at the wellness side of things from both the pet and human perspective with a bright, bold aesthetic. Each of the products in the line feature a cohesive packaging system that's playful and upbeat, exactly how we all want our dogs always to feel.
Central, a market leader in the Garden and Pet industries, announced today the launch of GoodGood, a new pet wellness brand dedicated to helping pet parents better understand their pets’ behavior by offering solutions that look at wellness from both the human and pet perspective.
“Wellness is not a one-way street, and pet parents everywhere know that when your pet is stressed, you are too. Similarly, when you are able to help your pet feel good, you feel good too. But, far too often pet parents aren’t sure how to help their furry friends, which can affect the overall wellbeing of both pets and humans,” said Mike McGoohan, Senior Vice President Strategy and Marketing at Central Garden & Pet. “The GoodGood brand was built in partnership with passionate pet parents and scientists seeking to support a better understanding of our pets and to develop trusted, highly-effective and easy-to-use wellness solutions that help pet households lead happier and healthier lives.”
GoodGood’s inaugural line of dog supplements includes four products: GoodGood Allergy + Immune Dog Chews, GoodGood Calming Dog Chews, GoodGood Hip + Joint Dog Chews and GoodGood Skin + Coat Dog Chews. Each ingredient included in the brand’s supplements was hand selected to ensure that each formula delivers the utmost efficacy. Made with recognizable, premium ingredients, the four new dog supplement chews carry the prestigious NASC Quality Seal and are made in the United States with domestic and imported ingredients. There are 90 chews per bag, and all four products are available now via Amazon and Chewy for $29.99.
GoodGood is an example of the Company’s Central to Home strategy in action and its commitment to build and grow brands consumers (and their pets) love. GoodGood will be rolling out additional products dedicated to the “gooderment” of pet and human wellness within the year. You can learn more about GoodGood at GoodGoodPet.com.
- Creative Campaign Designed By: Droga5
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