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Manukora Botanicals Is Positioned As A Modern Health And Wellness Brand Extension

by Chloe Gordon on 07/13/2022 | 2 Minute Read

The honey category is overwhelmed with delicate and translucent packaging designs, but Manukora makes a shift in the category. The health and wellness take on the honey market focuses on creating a daily dose of immunity. The dark, yet minimalistic bottle design, created by Pendo, feels contemporary yet timeless, while the more playful outer packaging creates a warm and welcoming brand system.


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Looking to make a shift within the commodity driven honey category, Manukora developed a new product line based on combining Manuka honey with potent ingredients such as elderberry, echinacea, and ashwagandha. Positioned as a modern health and wellness brand extension, the Botanicals line was inspired by daily rituals of personal wellbeing. The materials and formats were designed to celebrate self care with an apothecary feel, encouraging consumers to slow down and embrace the practice of conscious living.

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