Featured image for Inspired By A Cumulus Cloud, Sweeten Your Coffee With Snowy

Inspired By A Cumulus Cloud, Sweeten Your Coffee With Snowy

by Chloe Gordon on 07/12/2022 | 2 Minute Read

Clouds are magical, especially the overly dense, fluffy Cumulus clouds. Younghyun Kim designed a packaging system for a conceptual sugar brand thoughtfully named "Snowy." The product helps consumers add a bit of sweetness to their coffee, but the authentic charm is within the product's shape and the packaging system's simplicity. Sticking to an all-white color palette and a simple typography system creates a soft and silky aesthetic, perfectly fit for a cloud. 


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Nowadays people try not to mix sugar in their coffee because they started to take care of their health. 

To meet their requirement, some companies offer zero-calorie sugar. However, cube sugar packages do not melt easily in an iced coffee.

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And there is no significant difference from the existing cube sugar, so it is difficult to deliver zero-calorie of information to consumers.

Snowy is a cloud-shaped sugar cube. The feature of our sugar cube indicates that Snowy is different with conventional sugar cubes.

It is able to reduce sugar contents by using a magnet grinder which is attached inside our product package. 

Snowy can control the sugar concentration delicately and it also dissolves easily in an iced coffee, as well.

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