Inspired By A Cumulus Cloud, Sweeten Your Coffee With Snowy
by Chloe Gordon on 07/12/2022 | 2 Minute Read
Clouds are magical, especially the overly dense, fluffy Cumulus clouds. Younghyun Kim designed a packaging system for a conceptual sugar brand thoughtfully named "Snowy." The product helps consumers add a bit of sweetness to their coffee, but the authentic charm is within the product's shape and the packaging system's simplicity. Sticking to an all-white color palette and a simple typography system creates a soft and silky aesthetic, perfectly fit for a cloud.
Nowadays people try not to mix sugar in their coffee because they started to take care of their health.
To meet their requirement, some companies offer zero-calorie sugar. However, cube sugar packages do not melt easily in an iced coffee.
And there is no significant difference from the existing cube sugar, so it is difficult to deliver zero-calorie of information to consumers.
Snowy is a cloud-shaped sugar cube. The feature of our sugar cube indicates that Snowy is different with conventional sugar cubes.
It is able to reduce sugar contents by using a magnet grinder which is attached inside our product package.
Snowy can control the sugar concentration delicately and it also dissolves easily in an iced coffee, as well.