As consumers, we’ve grown accustomed to the oral health care industry and have accepted that it’s not the sexiest of sectors. The products work to strip away bacteria and sterilize your mouth, and that’s about that. They’re purposeful products, and their clinical branding speaks for itself.
Still, longtime friends Fatima Khan, a dentist, and Jay Miah, an entrepreneur, wondered why the oral health and wellness industries couldn’t collide.
