Rogue, a market-disrupting brand, worked with Boundless Brand Design to launch a cereal that challenges the breakfast space. The tattoo-inspired illustrations featured on the front of the box and quirky typography make an initial impact, but the distinctively bright and magical trilogy of cereals with monkeys, elephants, and flamingos decorating the front of the pack keep consumers entertained and itching to know more. It’s what adults want in a cereal box, but it’s also a design that cereal-eaters of all ages can absolutely enjoy.
The Rogue revolution continues! Audacious and disruptive challenger brand, Rogue, with the help of Boundless Brand Design, this year relaunched the brand identity in order to establish themselves as an innovator within grocery and disrupt the traditional preserves and chutney categories. Showcasing their innovative, creative, breakfast-inspired products, Rogue lives in a world of colourful character and punchy personality with roguish charm and wit.
