Snack On Mercado's Wildly Charming And Powerfully Distinctive Packaging
by Chloe Gordon on 07/01/2022 | 2 Minute Read
Mercado Famous' packaging, designed by Gander, feels wildly charming and powerfully distinctive. Taking inspiration from Wes Anderson's identifiable look and classically local delis, there's a delicious undertone to the Spanish Jamon's packaging system. The bright blue hue paired with the expressive typography creates a look and feel full of personality and reminiscent of your favorite best-kept foodie secret.
Let Mercado Famous be your guide through the mysterious, intriguing, and whimsical world of Spanish culture and cuisine. We really wanted this brand to feel like the best little market you stumbled upon in that one little town that you can't quite remember but you'll never forget.
Inspired by worldbuilding directors like Wes Anderson, and historic signage from idiosyncratic delis and local shops, this brand balances the unexpected with the delicious and sublime. Our take on an amorphous, bygone era, this every touch point feels vintage-inspired with contemporary winks. A little bit over the top, a little bit self-aggrandizing, in the best possible way. By tapping into the casual, yet refined nature of Spanish food, Mercado’s brand experience should feel like any great party at its peak, warm and welcoming, easy to belong.
These are not just your papa’s tapas. We want to share the best-kept secrets of Spain with the whole world. Mercado Famous brings you the best quality meat from farms that have been using natural ingredients and humane practices for decades. We believe that Spanish food makes people more joyful, happier, and relaxed. Pull up a seat, and we’ll show you how.
- Designed By: Gander