NBA star Jayson Tatum might have a championship ring on his mind at the moment, but the Boston Celtic has been working on launching a better-for-you candy brand called Side Step Sweets. Tatum has partnered with industry experts and other investors to develop Side Sweets and has unveiled the brand’s first product, Small Wins gummies.
Small Wins launches with four flavors, Groovy Green Apple, Perfect Peach, Sassy Strawberry, and Whimsical Watermelon. All gummies are vegan, gluten-free, low-sugar, and use natural coloring and ingredients.
Packaging for Small Wins stays true to candy with playful designs. Typography is delightful, with great rounded shapes and the brand name uses a rounded script font. The front of the 50-gram bags features lively, smiling fruit, while the most prominent nutritional callout is the 4g of sugar per package.
“As a dad, I want to give my four-year-old son the world, but I also want to be mindful of the potentially harmful options out there,” Tatum said in a press release. “I helped develop Small Wins because I wanted parents, such as myself, to feel good about satisfying their child’s sweet tooth. Small Wins is the first step in our goal of bringing better-for-you products to the market.”
Side Step Sweet’s Small Wins will be available this year.
Images courtesy of Side Step Sweets.
