Country Luau Is A Purpose-Driven Line Of Ready-To-Drink Cocktail Seltzers Made With Premium Spirits
by Chloe Gordon on 06/09/2022 | 2 Minute Read
Inspired by the inclusively relaxed world of luaus, Country Luau is a purpose-driven range of ready-to-drink cocktail seltzers. The packaging fuses the country and Hawaiin vibes through the clever use of typography, color, and illustrations, and the result is a well-balanced can. Yet not overdone, the cans are eclectic and definitely stick out on the shelves of similar RTD cocktails.
Country Luauis a purpose-driven line of ready-to-drink cocktail seltzers made with premium spirits. Two percent of the brand’s sales are donated to nonprofit organizations that support musicians.
Inspired by the vibrant storytelling of country music and the inclusive, laid-back vibe of the luau, Country Luau’s warm and welcoming ethos is designed for those who take their cocktails seriously, but not themselves. Each 12 oz can is highly sessionable (5% alc/volume) and contains only two grams of sugar and 100 calories.
Flavors include tropical twists on classic profiles, such as:?StraWbERry daq ShacK — white rum, natural strawberry and lime flavors, sparkling water?Yuzu ranch WaTer — blanco tequila, natural yuzu and lime flavors, sparkling watermango moSa — vodka, natural mango, orange and champagne flavors, sparkling water?PIneapPlE JaLaPen-Y’alL — vodka, natural pineapple and jalapeño flavors, sparkling water.
Made in Nashville, Tennessee –– Music City USA –– Country Luau knows music is the heartbeat of any community. That’s why its Mixed for Music™ program invites artists to apply for grants all year long.
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