Protein bars have it difficult when it comes to branding, marketing, and packaging. Not only do they have to come across as functional, but they have to convince and show consumers that they also taste great.
Mid-Day Squares is a functional chocolate bar with the tagline, “Everything a chocolate bar isn’t, everything a protein bar wishes it was.” This quick one-liner paired with street-style inspired packaging showcases the brand’s innate ability to capture consumers’ attention and their on-the-go demands.
