The Sensitive Type’s Inclusively Playful Packaging System

Published

There’s no secret that playfully round illustrations make for a highly welcoming design element. The Sensitive Type’s packaging took this to heart with its design created by Jo Cutri Studio. The beauty brand’s packaging system implements color and shapes to create a beautiful brand system that’s not only refreshing but inclusive to all.


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The Sensitive Type create unique, considerate, natural and effective skincare products aligned with the values of ethically, socially and environmentally conscious customers.

Products are packaged in glass and aluminium, as these materials are infinitely recyclable. Boxes and packaging are made from compostable and recyclable cardboard and printed using only natural soy-based inks.

The Sensitive Type products are made in Australia, responsibly sourced, vegan, cruelty free, pregnancy safe, inclusive and contain only gentle and effective ingredients. All designed for sensitive skin types.

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