Gradient coloring paired with funky typography often creates an ethereal design statement. Rai is a dietary supplement brand designed by Zuzanna Walas with lovely packaging. The design, while celestial, also feels highly grounded through the mixing of type styles and subtle transition of colors.
The task: Rai for her is a polish dietary supplement brand focused on womenâs well-being. The target group are women between 20 and 45 years old, who are looking for vegan, natural and trusted supplements and are fully aware of the needs of their body. Brand personality: Education is one of the brandâs missions.
