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Here Design Refreshes Two Drifters Carbon Negative Rum and Wins the 2022 Dieline Award For Best Redesign

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Based in the seaside county of Devon, UK, Two Drifters is a brand born out of a love for rum and a desire to share and enjoy it without harming the planet. 

Founded by Gemma and Russ Wakeman, their passion for rum started from their first date and continued into their married life. The name Two Drifters came to Gemma on their wedding day; the couple walked down the aisle to Moon River, and she was struck by the Johnny Mercer lyric “Two drifters, off to see the world.” Russ’s academic chemistry career also focused on carbon capture, storage, and utilization, removing CO2 from the air and reusing or storing it, and inspired a desire to produce the spirit in the least environmentally impactful way possible.

Editorial photograph

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