Featured image for Othr Half Men's Skincare Moves Towards Minimalism

Othr Half Men's Skincare Moves Towards Minimalism

by Chloe Gordon on 06/03/2022 | 1 Minute Read

It's challenging to find a minimalistic men's skincare brand that doesn't harp on the "masculine" aesthetics typically known to the market. Yet, Othr Half is a men's skincare line with beautifully straightforward packaging designed by Soul Studio. The blue and green hues paired with black and white aesthetics create a sophisticated system that's both elevated and different from the rest of the market. Sometimes, it's the simplicity that stands out.

Editorial photograph

Othr Half is a men’s skincare brand that brings high quality products and a thoughtful set of self care solutions to men across the globe on a mission to normalise self care and create a safe place for men to feel more comfortable, in their skin. At Soul Studio, we helped Othr Half develop their new packaging range; a routine-based system focused on the fundamentals of skincare.

For the inner packaging, we used a colour system to help men navigate the step by step system, with ease. Avoiding the expected monochrome approach for men's skincare, our goal was to redefine the modern male aesthetic. For this reason, the outer packaging was inspired by iconic Australian landscapes and the ingredients within, bringing colour to bathrooms around the globe.

Editorial photograph
Editorial photograph