North Spore Celebrates the Power of the Mushroom
by Taja Dockendorf on 06/03/2022 | 2 Minute Read
Mycological brand North Spore was already well known for its at-home-mushroom growing kits but had one particular SKU which required attention to elevate its hidden potential.
North Spore approached Pulp+Wire to aid in the repackaging of their tinctures along with the creation of their new capsule supplements line. P+W recognized the rising trend of mushrooms and their multifaceted benefits and was excited to step in and find the secret ingredient that would help this hypergrowth brand stand apart.
The eventual scope of work came down to product naming and messaging on the packaging. P+W worked with North Spore to better understand the benefits of each one of their capsules and tinctures, and the SKUs were named accordingly.
The challenge surfaced once it was clear that while mushroom supplements had been a growing trend in health circles, there was still a mainstream lack of knowledge about the benefits of all things fungi. Along with naming each SKU for its designated merits, Pulp+Wire created and included educational and mission-focused messaging on the packaging.
Ultimately, the four signature capsule SKUs produced by Pulp+Wire were elevated, instructive, and cohesive to the brand’s identity.
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