Featured image for The Bu Experiments With A Minimalistic Packaging System Designed By Bullish

The Bu Experiments With A Minimalistic Packaging System Designed By Bullish

by Chloe Gordon on 06/29/2022 | 2 Minute Read

Typically, kombucha is found in glass bottles with maximalist labels. Yet, Bu is a kombucha brand that takes a different route. The packaging created by Bullish is much more minimalistic, allowing the aluminum can to be a part of the design. The label, found at the bottom of the can, showcases a simple type system and a straightforward color system reflective of the flavors. Kombucha is a clean product, and keeping the packaging in line with the beverage's ethos is ideal.


Editorial photograph

The Bu was founded in 2011 by Gary Hawes, a biochemist surfer living in Hawaii. Hawes started drinking kombucha to help him recover from his intense workouts, but was turned off by the heavy, vinegary taste that each brand offered. So Hawes retreated to his garage and applied his scientific knowledge, determined to develop a great kombucha that was healthy and delicious. From his garage in Hawaii, The Bu Kombucha was born. The Bu is honoring their founder's science background by launching their Experiments program to explore how they can use their science-brains to design and test even higher-functioning functional beverages. The program features limited releases testing different hypotheses for how to achieve feel-good benefits through great-tasting drinks. Welcome to The Lab.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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