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Invade Design Helps Nutshed Take Over The Nut Butter Space With Bright Colors and Custom Type

by Chloe Gordon on 06/29/2022 | 2 Minute Read

Take one look at the nut butter shelf, and you'll find a monotonous sea of brown, yellow, and red packaging. The crowded market desperately needs a splash of color, personality, and quirk.

Thankfully, Nutshed delivers. 

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Colombia-based branding studio Invade Design recently updated the vibrant packaging for Nutshed. Interestingly, the studio created two initial design concepts to present to the brand's founder, one safe and one colorfully risky. Nutshed opted for the more playful option as a happy surprise to most (a dream for any studio).

The studio updated the brand's logo to a bespoke custom type that reflects the brand's thick, gooey products in an understated way, and the gold foiling creates a luxurious effect. Additionally, the updated packaging system features an enlarged "peanut butter" text to allow consumers to recognize the product quickly. 

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Nutshed is quickly impacting the nut butter aisle by using stunning patterns, unconventional color palettes, and charming brand personality. When a brand can differentiate itself in a market that's been around for centuries, the outcome is bound to be incredible. 

While the old packaging also utilized pops of colors, the updated version creates a more sophisticated label through geometrical designs that fuse the color palettes more softly. In addition, the old packaging's pattern made a harsher impact, whereas the new, oversized shapes are more fluid and soft. 

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