Back for a second year, Doritosâ SOLID BLACK is a multi-platform initiative that highlights and supports Black creators and non-profits. As part of SOLID BLACK, Doritos has also announced a new class of Black Changemakers and has partnered with Mz. Icar, an anonymous, multidisciplinary art collective comprised chiefly of Black women for limited-edition packaging of Blazinâ Buffalo Ranch, also returning this year.
The new packaging features artwork by Mz. Icar called Legacy, which represents a future-leaning collective ethos of blackness.
âWe are channeling call and response. We are channeling ‘throw it back.â We are channeling and raising the vibration through collective consciousness,â Mz. Icar said on Instagram. âThis piece is a love letter saying, ‘I see you. We see you. We see us.’ The green on the bottom represents foundational growth. The fluorescent colors on the top represent possibility and vibrancy. The faces blend into one another because our existence requires us to do so in a radically, empathetic, and collective manner.â
