Blazin' Buffalo Ranch Doritos Is Back As Part Of Its SOLID BLACK Initiative
by Rudy Sanchez on 06/28/2022 | 2 Minute Read
Back for a second year, Doritos’ SOLID BLACK is a multi-platform initiative that highlights and supports Black creators and non-profits. As part of SOLID BLACK, Doritos has also announced a new class of Black Changemakers and has partnered with Mz. Icar, an anonymous, multidisciplinary art collective comprised chiefly of Black women for limited-edition packaging of Blazin’ Buffalo Ranch, also returning this year.
The new packaging features artwork by Mz. Icar called Legacy, which represents a future-leaning collective ethos of blackness.
“We are channeling call and response. We are channeling 'throw it back.’ We are channeling and raising the vibration through collective consciousness,” Mz. Icar said on Instagram. “This piece is a love letter saying, 'I see you. We see you. We see us.' The green on the bottom represents foundational growth. The fluorescent colors on the top represent possibility and vibrancy. The faces blend into one another because our existence requires us to do so in a radically, empathetic, and collective manner.”
This year’s class of changemakers includes Memphis-based gamer PikaChulita, Miss Diddy, founder and president of PR agency The Brand Group LA, photographer Eric Hart Jr., and Houston-based DJ Mr. Rogers.
Additionally, Doritos is donating $25,000 in PikaChulita’s name to CodeCrew, which educates, trains, and mentors youth in technology. The snack brand is also donating $25,000 in Miss Diddy’s name to SoLa I CAN, whose mission is to end intergenerational poverty in south Los Angeles through educational opportunities and economic mobility.
Doritos will also contribute $25,000 on behalf of Eric Hart Jr. to The Gordon Parks Foundation, an organization that permanently preserves and makes available to the public the work of photographer Gordon Parks. Doritos is making another donation of $25,000 on behalf of Dj Mr. Rodgers to The Relief Gang, a Houston-area non-profit organization providing direct support to individuals suffering from unexpected calamities like natural disasters, fires, and floods. Finally, Doritos is bestowing $25,000 to For Oak Cliff, a group focused on improving the lives of the Oak Cliff community of Dallas, Texas.
Blazin’ Buffalo Ranch is available now while supplies last at Snacks.com.
Images courtesy of Frito Lay North America.