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Nooro's Packaging Is Dark Yet Feels Oh So Zen

by Chloe Gordon on 06/22/2022 | 2 Minute Read

Because healthy snack bar brand Nooro bases its ethos inspired by meditative Japanese zen gardens, calming packaging makes sense. Korak Studio is the agency behind the packaging, and they've cleverly designed dark packaging that feels utterly light. The open typeface paired with the swirling illustrations and bright colors on a black background makes for an airy yet grounded design, in line with the bar's ingredients.


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Nooro is a new kind of snack bar which combines healthy, clean and natural ingredients with nootropics and CBD in a vegan, gluten free snack bar to nourish your body and fuel your flowstate. Nooro features uplifting ingredients such as chicory root fibre, maca & l-theanine and a well rounded dose of CBD. Many describe flowstate as the moment of a complete immersion into an activity or a thought, the instant when you lose track of time, being positively absent but still "in the zone". The flowstate led us to develop the concept inspired by japanese zen gardens, traditional settings for meditation and contemplating, which have a calming effect on the visitors enhancing their overall wellbeing. The continuous loops of lines on the snack bar package mimic the sand that is raked to represent ripples in water, a common feature of zen gardens. Pleasant concentric shapes symbolise a powerful psychological mindset in which a person is facing her/himself while simultaneously staying connected to the outside world.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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