Packaging That Instantly Calms From WLTH [We Love To Heal]
by Chloe Gordon on 06/20/2022 | 2 Minute Read
Medea designed the packaging for herbal supplement brand WLTH, an acronym for We Love To Heal. Because the brand is focused on an approach involving celestial well-being, the holographic designs and calming gradient details allow consumers to understand the brand instantly. Even before the supplements are consumed, the packaging instantly transports you to a more calm state of mind.
WLTH is an adaptogenic herbal supplement brand that creates scientifically formulated plant-based blends for mind, body, and spirit wellness. Real wealth is your holistic health & wellness in Omni- dimensions are the core ideology of the brand. And to convey this through branding and packaging, our agency created an identity system inspired by the Helix Nebula(Caldwell 93), which is loosely also referred to as the ‘Cosmic eye’ or the ‘eye of God’ for a peculiar shape it takes.
The creation of the Wlth eye as an identity signifies this galactical portal of cosmic energies/ healing. Metaphorically, its 3 upwardly directed cilia kind of structure represents the opening to the higher consciousness of better living through these potent plant-based blends by WLTH.
The 7 dots on the eye symbolize cosmic colors also called healing colors in accordance with the chromotherapy color palette that we developed for the Wlth products.
To communicate this approach of celestial wellbeing, holographic textures and gradients were used along with the following printing processes: Sheet-fed Offset Printing and Flexography.
WLTH is an acronym for WE LOVE TO HEAL.
- Designed By: Medea
- Creative Director: Megha Pal
- Brand Designer: Sanjana Prabhakar
- Photographer: Megha Pal