EXTENDED! DIELINE Awards 2024 Ends FEB 28TH
Featured image for Spread The Love With Ghia’s New Chocolate Hazelnut Spread Ghianduja

Spread The Love With Ghia’s New Chocolate Hazelnut Spread Ghianduja

by Chloe Gordon on 06/06/2022 | 2 Minute Read

Ghia is a non-alcoholic drink brand inspired by Mediterranean aperitivo culture by founder Melanie Masarin (previously of Dig Inn and Glossier). The brand is working towards transforming how consumers think about drinking and socializing and is part of an ever-growing sober-curious movement of consumers.

Editorial photograph

Ghia's Aperitif hero product is a transparent formula and health-forward with ingredients like Gentian Root, Lemon Balm, Fig, Elderflower, and no added sugar. 

Now, they're getting into the food business.

Recently, the brand announced the addition of "Ghianduja," a chocolate hazelnut spread, to its permanent product range. The product was first launched as a part of its 2021 holiday bundle and was such a hit that the brand made it a permanent offering. 

Editorial photograph

The packaging system for the chocolate and hazelnut spread is right on brand with the Aperitif, sporting the angled logo on the triangularly shaped label. Additionally, the sticker on top highlights an illustration of a person with their tongue ready to lick the contents of the jar away. 

"A core element of the Ghia identity is its humor and a lot of color, which allows the brand to confidently grow into any new territory,” said the design team from Perron-Roettinger, “The shapes can be applied and combined in a variety of ways to adapt to a wide range of formats and products."

Editorial photograph
Image by Kobe Wagstaff

The brand's playful nature shines through, and despite being a healthier chocolate hazelnut option, the lighthearted aesthetic remains. As a brand that began within the beverage market, the chocolate spread not only celebrates Ghia's first food offering but expands its core mission of gathering with purpose and creating moments worth remembering. 

Now, hand me a spoon. 

Editorial photograph
Image by Kobe Wagstaff
Editorial photograph
Image by Kobe Wagstaff