Can You Put Summer In a Can? Spritz Society Releases New Peach Flavor

Some might argue that the founding team behind the premium sparkling cocktail brand Spritz Society are the internet's kings and queens. Best known as Ben Soffer of @boywithnojob and Claudia and Jackie Oshry of "The Morning Toast," the team behind Spritz Society is soon launching a new Peach flavor. 

Spritz Society has materialized as an industry-leading sparkling cocktail in just ten months since launching and has been taking over the retail scene. Beyond the founder's massive Instagram reach of a combined almost four million followers, Spritz Society has worked with countless influencers to reach a mass amount of ideal consumers. The virality of the brand extends past just the initial founder's reach and has turned into a massive conglomerate of influencers sharing and posting about Spritz Society's sparkling cocktails. 

The drink's packaging sits at the intersection of art-deco and contemporary design through color choices and illustrations. The individual flavors are packaged in monochromatic cans, with the new peach flavor found in, unmistakably, a peach-inspired hue. While sparkling wine cocktails are already refreshing drinks to reach for in the summer, the illustrations on these cans are equally as revitalizing, highlighting peach-inspired drawings and gorgeous vintage glasses.

Furthermore, the typography helps escalate the art-deco aesthetic, and wrapping the name of the flavor around the top of the can allows for easy navigation. 

Ben Soffer and Claudia and Jackie Oshry know a thing or two about internet virality, and their work with Spritz Society is no different; just try spotting your favorite influencer without one of these drinks in hand. And if you’re not a peach lover, no worries, the brand recently released a variety pack with four of the brand’s original flavors including grapefruit, blood orange, pineapple, and lemon.