Can You Put Summer In a Can? Spritz Society Releases New Peach Flavor
by Chloe Gordon on 06/02/2022 | 2 Minute Read
Some might argue that the founding team behind the premium sparkling cocktail brand Spritz Society are the internet's kings and queens. Best known as Ben Soffer of @boywithnojob and Claudia and Jackie Oshry of "The Morning Toast," the team behind Spritz Society is soon launching a new Peach flavor.
Spritz Society has materialized as an industry-leading sparkling cocktail in just ten months since launching and has been taking over the retail scene. Beyond the founder's massive Instagram reach of a combined almost four million followers, Spritz Society has worked with countless influencers to reach a mass amount of ideal consumers. The virality of the brand extends past just the initial founder's reach and has turned into a massive conglomerate of influencers sharing and posting about Spritz Society's sparkling cocktails.
The drink's packaging sits at the intersection of art-deco and contemporary design through color choices and illustrations. The individual flavors are packaged in monochromatic cans, with the new peach flavor found in, unmistakably, a peach-inspired hue. While sparkling wine cocktails are already refreshing drinks to reach for in the summer, the illustrations on these cans are equally as revitalizing, highlighting peach-inspired drawings and gorgeous vintage glasses.
Furthermore, the typography helps escalate the art-deco aesthetic, and wrapping the name of the flavor around the top of the can allows for easy navigation.
Ben Soffer and Claudia and Jackie Oshry know a thing or two about internet virality, and their work with Spritz Society is no different; just try spotting your favorite influencer without one of these drinks in hand. And if you’re not a peach lover, no worries, the brand recently released a variety pack with four of the brand’s original flavors including grapefruit, blood orange, pineapple, and lemon.