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Neenah's Idea Shop Promotion Elevates the Customer Journey

by Chloe Gordon on 06/17/2022 | 3 Minute Read

Designed in collaboration with the world-renowned Design Army, Neenah, the renowned paper company, has released Idea Shop, its newest promotion. The gorgeous promotional packaging showcases intricate details, proving the importance of every design asset. In addition, it features a rich black soft-touch folding board box paired with black foil for a luxuriously refined look and feel.

The matte black box paired with a glossy pattern on top creates the initial impression, but the box reveals more exquisite details once opened. The high-level packaging of this box proves that as much as brands focus on customer experience to grow loyalty and retention, it's equally as important to focus on brand experience to be noticeable from competitors.


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Whether in-store, online or at the doorstep, every detail in the customer journey matters. To help brands better connect with consumers, Neenah has released its newest Idea Shop by Neenah promotion. Designed in collaboration with the world-renowned Design Army, the promo highlights the power of attention-grabbing packaging, point of purchase, and other uniquely branded samples that transcend the screen and engage the senses across each carefully branded consumer touchpoint.

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The cleverly packaged Idea Shop-branded promotion pulls out all the stops, starting with a gorgeous deep black soft-touch folding board box accented with black foil for a premium, sophisticated look and feel. Upon opening, lucky recipients are greeted with a personalized welcome, setting the stage for the layers of elegantly designed, distinctively printed goodies beneath. Everything that follows is a masterclass in creating sensory intrigue, welcoming a second touch, and leaving an impression.

In the same way that brands focus on customer experience to grow loyalty and retention, brand experience is equally important to stand out from the competition. The samples illustrate how to exceed consumers' expectations by maintaining a holistic approach to every branding touchpoint, from letterpress invitations paired with translucent envelopes to a point of purchase display made from a recyclable heavyweight board.

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Neenah showcases sustainable options with a surprisingly creative twist and stunning packaging samples for hot industries like cannabis and beauty. The box comes complete with a printed catalog to spark the imagination.

"It's our mission to support brands searching for ways to stand out and engage consumers in this ultra-competitive landscape while still staying true to their branding. But consistency doesn't mean that everything has to look the same. This box reminds brands to think about each step in their customer's journey as a memorable, tangible experience that connects them to a brand forever," says Pum Lefebure, co-founder and Chief Creative Officer of Design Army.

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