Featured image for Buondi Craft's Packaging Is Crafted With Passion

Buondi Craft's Packaging Is Crafted With Passion

by Chloe Gordon on 06/17/2022 | 2 Minute Read

Midday's packaging design for Buondi Craft's range of premium coffee highlights the brand's focus on the craft. The oversized, geometrical patterns, stylized typography, and use of texture work interact in a modern yet timeless fashion. Overall, the design is simple, yet the small details allow the packaging system to feel both premium and approachable.


Editorial photograph

Inspired by the urban craft-coffee shop experience, we introduced a modern barista-inspired brand look. Graphic crops of the distinctive logo create three core range expressions for espresso, whole bean and filter, each one a representation of the coffee-making process. Pared-back colour palettes and sticker-style labelling bring 'origin’ stylistics to the bold packs, each of which feature individual handwritten barista notes.

Crafted with passion, for experts and enthusiasts alike. Buondi Craft’s range of premium blends are made with beans from some of the world’s best growing regions. Our repositioning for the Greek market elevates Buondi Craft and puts attention to detail at the heart of a passionate brand.

Designed to hold its own in the premium coffee world, Buondi Craft’s new look blends style and craft with plenty of energising substance.

Editorial photograph
Editorial photograph
Editorial photograph

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