Featured image for Surely Takes the Alcohol Out Of Its Wine But Keeps The Playfulness In the Packaging

Surely Takes the Alcohol Out Of Its Wine But Keeps The Playfulness In the Packaging

by Chloe Gordon on 06/15/2022 | 3 Minute Read

Just because you're opting for a booze-free beverage doesn't mean you want the packaging to be any less ornate, sophisticated, or attractive than a bottle that includes alcohol. 

Surely is a non-alcoholic wine with packaging designed in-house and in collaboration with Texas-based Go Forth Creative, which highlights the brand's intention to create exceptional wines that don't interfere with your health or alcohol-free journey. 

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The white label and vertical logo construct a bold yet minimalistic design, allowing the hue of the beverage within the bottle to become the primary focus. The composition follows the traditional wine label design through a bold logo and stylish aesthetic, proving that you don't have to let go of any creative aesthetics when it comes to alcohol-free beverages. Continuing the “traditional” wine design within the packaging helps put consumers at ease, creating an inclusive space that can otherwise feel intimidating or exclusive. 

"Through research, we found that customers value a 'look and feel' similar to regular strength wine (or alcohol). That translates into packaging. The intersection of traditional wine and the booming wellness revolution was our direction,” states Jordan Petsy, Surely's creative director. “Clean and minimalist stand behind being a healthier alternative, and a high-end but subtle layout to compare to the top shelf (without breaking the bank). On the back label, we provide expert winemaker tasting notes and our message of eliminating the social stigma associated with choosing not to drink, whatever the reason.”

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The minimalistic designs are a clever nod to the unfussy, simple ingredients contained within and the brand's focus on tapping into the wellness space instead of solely just the beverage market.

In addition to the glass bottles of wine the brand has created, they've also released non-alcoholic canned wines in daintily-hued aluminum cans. The pink and purple-tinted cans build an approachable ethos that still has nods of playfulness. 

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