Energy drinks leave a lot to be desired. For starters, theyâre loaded with sugar and enough caffeine to make you want to grind your teeth into a fine powder even after youâve had a massive coronary.
And then, well, they all kind of look the same?
While Red Bull hasnât drastically changed its design formula over the years, the rest of the crowd sports the usual aggressively bold logos, meathead fonts for Fast & Furious true believers (hello, NOS), and the type of neon color palettes that would make Lisa Frank blush. Thatâs not necessarily bad; we are talking energy drinks here, not nap-time juice. But the design cues for the market are tired and badly in need of a glow-up.
