Simply Nuts' Packaging Highlights Nature's Beautiful Maximalism
by Chloe Gordon on 06/14/2022 | 3 Minute Read
There are endless milk alternatives on the market, and the rise in different brands has obviously contributed to a more cluttered and overwhelming industry. So studio Oeding GmbH worked with Simply Nuts, a cashew milk brand, to create a packaging system that highlights the brand's natural qualities. The maximalist design incorporates gorgeous colors and intricate illustrations in a format that ultimately sets Simply Nuts apart from its competitors in a mesmerizing way.
Simply Nuts is the first consumer brand of a family who is trading Cashew all over the world, as a healthy, sustainable milk alternative with currently the highest percentage of cashew in Germany.
Our task was to develop a new consumer brand in the milk alternative segment based on intensive market and design analyses. The cashew drink product family consists of three varieties and was to be the first to be launched in the German FMCG market in fall 2021. The packaging design should visualize the brand and product concept and lead to a clear differentiation in the market and stand out.
Our ideas for the design concept:Simply Nuts should stand out from the colorless mass of milk alternatives in the FMCG market in Germany and emphasize the naturalness of the product concept. The home of the cashew is Benin in West Africa and this is incorporated with natural motifs in a typically African, color-intensive color concept with clear differentiation between varieties. The family values are reflected in the product concept, the material selection and also in the design in the future.
Our packaging design for Simply Nuts in detail:As a result, the packaging design of Simply Nuts combines the naturalness of the product concept and color intensity of the West African country of origin of the cashew, Benin.
The packaging design concept is based on an intensive analysis of the existing FMCG products in this segment and involves the values of the family, such as sustainability, fairness and quality. Based on the analysis, we developed a color-intensive design concept that celebrates Benin as the West African home of the cashew and emphasizes the naturalness through the intense color concept. In this way, Simply Nuts brings both color and nature to the shelf, contrasting with the colorless alternatives in the FMCG market.
Handmade illustrations with natural motifs from Benin's jungle as well as a power animal per variety and together with the intense color code offer a clear differentiation with strong shelf impact as well as clear variety differentiation.Sustainability is important to the family and ranges from packaging materials to production processes. Plant-based packaging materials with 20% less CO2 emissions than usual are the start, and the increase in sustainable material selection is in line with the family values of sustainability, fairness and quality. Only whole cashews are processed and not roasted, which saves energy. And in the growing countries, the family business supports school construction projects, investing in the future.
We managed Simply Nuts holistically and developed the corporate design, the packaging design, the logo design and the POS design.
The brand launch was successful and Simply Nuts is distributed in many German supermarket chains on shelves or in mono displays.
- Designed By: Studio Oeding GmbH