At some point, coffee became something one grabs on the go. For years, Dunkin has argued that customers are fueled and run on the chainâs caffeinated offerings. Even competitor Starbucks, which used to tout itself as a âthird placeâ between home and work where customers come in, sit down, and enjoy a beverage, is embracing drive-thru and walk-up store layouts.
Weâve strayed too far from the idea of actually taking a break with our coffeeâlounging around in the middle of the day with friends and lattes in a cozy cafe seems like a fictional idea.