Yasso Unveils Vibrant New Look With Packaging and Logo Refresh

Stone Design and Selina Morse worked collaboratively to develop the new packaging for Yasso's frozen treats. The rebrand puts the logo front and center, with a quickly identifiable blue drip at the top of the packaging. The oversized product photography paired with flavor-inspired colors creates a vibrantly delicious system. If you weren't intrigued by the brand previously, you might be reaching for a box or two now.

Yasso, the beloved frozen Greek yogurt brand and #4 novelty brand nationally, today announces a packaging rebrand featuring a bold, upgraded design with a more prominent and distinct logo.

Expanding across Yasso's entire portfolio of frozen greek yogurt bars, sandwiches, chocolate coated bars, poppables and mochi, the new packaging features mouth-watering food photography spotlighting the brand's incredible flavors and utilizes an eye-catching color system to unify innovation platforms. The Yasso logo was also refreshed now encased in an electric, dripping blue at the top of all cartons creating an ownable and easily identifiable brand block on shelf.

"The brand has gone through an incredible evolution over the last 10 years and we believe that this creative redesign is going to have a significant impact in retail" said Craig Shiesley, Chief Executive Officer of Yasso. "The cohesive creative strategy across both our core bar business and our innovation platforms will drive brand recognition for new and existing users and make Yasso a standout choice within the category."

Since launching in 2011 with the brand's now-signature frozen greek yogurt bars, Yasso has grown to become a leader in delivering permissible indulgence for consumers looking for frozen snacks that provide incredible taste and quality nutrition.   The brand will reach $200MM in annual retail sales this summer and continues to outpace brands in both the better-for-you and traditional ice cream and novelty categories.