JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Jack Daniel's and Coca-Cola Team Up For a Jack & Coke RTD Cocktail

by Chloe Gordon on 06/13/2022 | 2 Minute Read

Within cocktail culture, certain beverages seem like they were just born to be paired. Think gin and tonic, vodka cranberry, and the classic Jack and Coke. Typically, they’re a bartender's dream—grab some ice, throw it in a glass, hastily pour, and voila.

Now, their job just got a little easier.

Leaning into the quintessentially delicious quencher and go-to bar staple, Brown-Forman Corporation (owners of Jack Daniel's) and the Coca-Cola Company announced the debut Jack & Coke cocktail as an RTD pre-mixed cocktail. The ABV sits around 5%, though according to the drink behemoths, that depends on the market. Additionally, they will eventually release a zero-sugar alternative.

The solid black can is simple and showcases the two instantly recognizable logos—Coca-Cola and Jack Daniel’s. Of course, with a libation as well-known as a Jack and Coke, it makes sense to let the cocktail speak for itself and show off the branding of these two globally recognized giants. That said, it is surprising that the packaging doesn’t stick to the new visual identity of other Coca-Cola products, with the word mark wrapping around the top of the can, which is quite interesting considering the placement of Jack Daniel’s logo. Although, on second thought, it would most likely get the internet into a heated frenzy if the can were to be labeled a “Coke and Jack.” 

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and president of Brown-Forman Corporation, the largest American-owned spirit and wine company, in a press release. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”

The new RTD cocktail will launch in Mexico in late 2022 but will eventually come to other markets globally.

You may also like