Belle & Caramel is a confectionary dough brand with packaging designed by Alexandre Poirier and Triade Marketing. The light and airy typography paired with the bright colors highlights the brand’s optimistic nature. There’s a natural sense of ease when it comes to cookie dough, and Belle & Caramel’s packaging system is a beautiful extension of the existing dessert world.
Inclusive and caring, Belle & Caramel ready-to-bake cookie doughs are gluten-free, allergen-free and 100% plant-based. Made in Quebec, these doughs are perfect for those with dietary restrictions and other allergies. The assignment was to create the brand identity, brand descriptor and packaging for the products. The packaging is sustainable and practical, as the company supports environmentally friendly practices. To match the new positioning, we designed a decadent and pop brand platform with a retro feel.
