Featured image for Dynamite Coffee's Explosive Packaging Design

Dynamite Coffee's Explosive Packaging Design

by Chloe Gordon on 05/05/2022 | 1 Minute Read

The — pony designed Kafee Kapslen's highly caffeinated coffee thoughtfully branded as "Dynamite Coffee." In line with the product's name is a sleeve of capsules mimicking a stick of dynamite. The red color palette paired with bold typography instantly showcases the strength of the beverage without any further investigation making this packaging both simple and effective.


Editorial photograph

I was approached by a Kaffe Kapslen who had some coffee capsules with an extremely high caffeine content. They gave me free hands and one of the concepts that I came up with was Dynamite Coffee. Therefore, I designed a simple expression with at customized and distorted logotype in order to communicate the USP of the product in a simple and powerful way that also resonates with the shape of the packaging.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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