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SAGE Organic Aged Gin Proves There’s Playfulness In Maturity

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Uniquely showcasing its high-end aged gin products, Distillerie Grand Dérangement worked with Paprika to implement a cleverly bearded label design. The horizontal portrait creates a landscape-inspired beard image that makes a playful take on the “aged” aspect of the product. Additionally, the scalloped edges of the label paired with more simplistic typography create a well-crafted label design.

Editorial photograph

With a reputation acquired thanks to its gin and vodka products, Distillerie Grand Dérangement repeats and innovates by proposing a high-end gin aged in barrels. In order to perfect the experience, the gin is aged in different barrels of agricultural rum, bourbon or beer for the greatest pleasure of the most delicate palates. In order to praise these mature products, Paprika proposes that SAGE Gin Vieilli takes on the guise of an old man with a beard of considerable proportions. An affable patriarch with noble looks and muted black and white contrasts, the ensemble evokes the sweet satisfaction of taking the time to do things.

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