The Best in Packaging From 2022: Dieline Awards Winners Revealed

by Team Dieline on 05/23/2022 | 26 Minute Read

Since its founding in 2007, Dieline has celebrated the best in packaging design, raising awareness to the enormous value of consumer product packaging design and branding.

Dieline Awards, now in its 13th year, is one of the world’s largest global packaging design competitions. Sponsored by Neenah, Designalytics, and Manter, Dieline Awards 2022 recognizes the absolute best and brightest designers and agencies creating product packaging throughout the world, raising awareness of the enormous value of brand packaging design.

Today, Dieline announced its 2022 Dieline Awards winners, presenting trophies to 141 recipients across a wide range of categories. The awards were presented at HOW Design Live for the first time since 2019, as COVID derailed previous Dieline ceremonies.

This year, Dieline received nearly 1,700 entries—the most ever submitted in the competition’s history—with winners hailing from 27 countries. Taken together, the prize-winning recipients offer a snapshot of where the packaging industry is heading, not only with bold and innovative designs but with many brands committing to plastic-free materials. Here, you’ll find some of the best design agencies, studios, in-house teams, and independent designers in the game today.

So without further ado, here are all of the 2022 Dieline Awards winners.

The awards’ jury featured a who’s who from the world of design—luminaries like Debbie Millman of the Design Matters podcast, Design Army co-founder and CCO Pum Lefebure, A Plastic Planet co-founder Sian Sutherland, Center founder Alex Center, Vice President of Design at Coca-Cola Rapha Abreu, Superunion Brazil Executive Creative Director Heitor Piffer, Hybrid Design co-founder and Creative Director Dora Drimalas, and Sway CEO and co-founder Julia Marsh. For the first time, entries were judged by a panel of jurors that are experts in their given field. Additionally, awards were judged across five categories—creativity, marketability, innovation, execution, and on-pack branding, going through two rounds of rigorous critique and appraisal.

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BEST OF SHOW 

Bite

Creative Agency: Bite, In-house

United States

Changing a learned behavior is hard work. And it doesn’t make it any easier to break certain habits when you aren’t presented with viable options.

That is true in tackling the single-use plastic crisis, especially when we think about the sheer volume of packaging waste that our armpits generate because of our reliance on deodorant. We’ve grown accustomed to ugly, plastic tubes that don’t offer much beyond their use, so it’s no wonder that Bite’s plant-based and plastic-free deodorant won over our judges this year. 

Expanding beyond their original offering of toothpaste bits, Bite released a refillable plastic-free deodorant brand last September that comes in a beautiful mirrored aluminum case designed by the brand’s in-house team. Consumers can sign up for a subscription where they choose one of four different scents that come as compostable refills. Better still, it could be the last piece of deodorant packaging a consumer ever buys, which means no more stocking up on Secret or Old Spice at Target. 

The brand’s mission is to make a critical dent in the millions of pounds of deodorant packaging waste bound for landfills, oceans, or incinerators every year, replacing an everyday bathroom staple in favor of something that actually looks beautiful sitting next to your bathroom sink. It’s the kind of gamble and game-changing piece of product packaging we love to celebrate.

View Case Study

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STUDIO OF THE YEAR

Auge Design

Italy

Every year, Dieline awards Studio of the Year to the agency that garners the most honors across the competition, and 2022’s winner is no stranger to our readers as they won Best of Show back in 2018.

Now, with four wins under their belt in 2022, Auge Design is our Studio of the Year. 

The studio pulled up big wins, with THREE first-place finishes for The Perfect Pop (in Ready to Eat, Fast Food, Meal Kit Category) and the Bahlsen Global Relaunch (in Confectionary Desserts and Sweet Snacks in addition to Food Brand Identity Systems). They also pulled third place for Ginori LCDC in the Luxury category.

Visit Agency

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EDITOR'S CHOICE

Plus

Creative Agency: Someone & Others 

United States 

It’s not much fun hosting an awards competition if your esteemed jury of experts gets to pick every winner. 

Well, it’s our party, and we’ll cry if we want to, and that means choosing our own favorite piece of packaging from the overwhelming number of incredible entries. That’s why we now have the Editor’s Choice Award. This year’s winner asked two of our most nagging, pressing questions for any piece of product packaging released in the last year—and they’re two pretty big questions every packaging designer should ask themselves when working on any project.

What if we got rid of the water in the product, and can we make the packaging disappear?

Those are two pretty bold ideas to tackle in the CPG landscape, and they’re not easy to pull off. But that’s exactly what you get with Plus, the waste and plastic-free body wash brand that comes in dissolvable packaging. Just rip it open, apply some water to a dehydrated foaming sheet, get your suds on, and toss the packaging in the shower—the water will take care of the rest.

With a beautiful brand world and packaging from the design agency Someone & Others, Plus illustrates how a more sustainable and plastic-free world can function. And if you’re worried about the accessibility of products like these for consumers, well, you can now find Plus at Target. 

View Case Study

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PLASTIC-FREE INNOVATION OF THE YEAR

Bite

Creative Agency: Bite, In-house

United States 

Now in its fourth year, Dieline’s Plastic Free Innovation of the Year, given alongside non-profit advocacy group A Plastic Planet, also goes to the plastic-free deodorant brand, Bite.

"You may say there's nothing sexy about deodorant," said A Plastic Planet co-founder Sian Sutherland. "Or that only niche products can benefit from good design. This innovation from Bite takes yet another everyday product and proves otherwise. It is the ultimate in design excellence, changing behavior with zero guilt and elevating the entire experience of personal care. Imagine if your entire bathroom cabinet came filled with permanent packaging of such beauty? Bring it on, Bite. We want more."

View Case Study

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REBRAND OF THE YEAR

Two Drifters Carbon Negative Rum

Creative Agency: Here Design

United Kingdom

This year’s best rebrand of 2022 went to Here Design for their work on Two Drifters

While the rum brand’s original design certainly had a craft distillery vibe when it launched in 2019, the husband and wife founders felt it didn't live up to the passion and fun they found within the world of rum.

The brand name steals the “two drifters” from the Henry Mancini tune “Moon River” that was written for the film Breakfast at Tiffany’s (and sung by Audrey Hepburn). That romantic aesthetic, i.e., “two drifters off to see the world,” takes the form of two sailboats on the label with the sun going down and gently rippling on the water, inspiring a sense of wanderlust and intrigue.

While Here Design still celebrated the Devon coastline from the original bottle and the brand’s distinct provenance, they managed to highlight the distillery’s love of the environment. For starters, the rum is carbon negative, and since it first opened its doors, Two Drifters has removed 16.724 tonnes of carbon from the atmosphere. It’s a figure that they proudly display on each bottle, and with every future label run for the distillery, that number will continue to be updated. 

View Case Study

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DESIGN FOR GOOD AWARD

TOASTea Lager

Designer: Tsan Yu Yin

Taiwan

Now in its second year, The Dieline Design For Good Awards honors the agencies and creatives taking up the issues and necessary causes meaningful to them, creating work that gives back to humankind while emphasizing kindness and promoting a higher quality of life.

With design and creative direction from Tsan Yu Yin and illustration by Hai-Hsin Huang, this year’s winner is TOASTea Lager, a beer whose mission is to stamp out food waste. Inspired by Toast Ale, the brewery utilizes unused toast crusts that would otherwise go to waste to brew the black tea-fueled lager. The beer's design comes from the many oil-proof sandwich wrapper bags one finds throughout Taiwan that feature illustrations of zany characters. Working with Huang, they reinterpret a handful of those figures and make them the star of the show on the bottles.

View Case Study

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NEENAH BEST USE OF PAPER AWARD

Glorious Cannabis

Creative Agency: Pavement

United States 

We don’t know a single packaging designer that isn’t a sucker for paper, and that’s why we like to celebrate the best of that glorious, pulpy tree stuff in packaging alongside our sponsor, Neenah.

And this year, we get to celebrate Glorious Cannabis.

Hailing from Detroit, Glorious Cannabis sought out design from San Francisco’s Pavement, and the studio didn’t disappoint when it came to creating a distinctive cannabis brand that represents the craftsmanship and artistry of the city they call home—Detroit. With a deep red, simple type, and a bold shelf presence, Pavement helped develop a brand for the modern millennial. 

“Pavement Creative Director Michael Hester has demonstrated his understanding of the important role colored, premium paper brings to a brand as a design element,” said Vanessa Crow-Murff, Neenah's creative director. “Not only does the beater dyed Neenah Classic Imperial Red Smooth 130DTC bring an element of luxury to the Glorious Cannabis experience, but it becomes an integral part of the overall brand identity. The unique dieline of the packaging gets elevated with clean, no-white, score lines and edges.”

“Micheal Hester has allowed the tactile uncoated paper to be the hero of the package with the minimal combination of the bold black ink and floral blind emboss,” Vanessa added. “These two techniques combined with the striking paper balances feminine and masculine elements in an exciting design and is a great example of how impactful, thoughtful consideration of substrates can elevate your packaging.”

View Case Study

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MANTER BEST USE OF LABEL AWARD

Turmeon

Creative Agency: Símil Design

Spain 

An exceptionally produced label is a thing of beauty, and Simil Design gets it.

For the second year in a row, Simil Design has conquered the art of the label, winning the Manter Best Use of Label Award. With Turmeon, a Spanish artisanal vermouth, the Mallorca design duo creates a dizzying affair of colors and patterns with intricate details and plenty of foil. From a design perspective, it has a playful aesthetic, but it never feels over the top, giving it premium top-shelf appeal.

And not to take away from the label, but take a gander at that black and white multi-patterned cap—you’ll want a martini shaken and stirred. 

View Case Study

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DESIGNALYTICS DESIGN EFFECTIVENESS AWARD

GoodPop

Creative Agency: Interact 

United States 

The Designalytics Effectiveness Award was created to help elevate the role of package design by spotlighting the immense financial impact that it can have on consumer brands. Winner selection was entirely data-driven, based on sales performance in the marketplace, as well as rigorous quantitative consumer testing. This year’s winner was Boulder-based agency Interact for their redesign of frozen treat brand GoodPop.

During the year following the redesign, sales increased by 40% compared to the prior year.

"Designalytics evaluates thousands of package designs every year, and this is what we've learned: Design is a powerful driver of brand growth—that's an incontrovertible fact. One such example is GoodPop, whose redesign bolstered the sales performance of this relative newcomer in a highly competitive category. Any brand, whether a long-standing leader or a scrappy challenger, who recognizes the business value of design—and designs for growth—has a serious competitive edge," said Steve Lamoureux, CEO and founder of Designalytics.

View Case Study

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Best of Food

Sitko Pizza

Creative Agency: Werklig

Finland

This ain’t your grandpappy’s pizza box.

From Helsinki-based Werklig, the packaging for this Finland pizza parlor looks more like a decadent boxset from an extremely German noise band but instead is a sharp 180-degree turn from the usual branding you’d see from a slice slinger.

"A dough ball is Sitko’s heart and soul, a living ecosystem of life forms, organic and constantly transforming," said the studio. "A perfect symbol for a sourdough pizza company. We reduced it to an extremely simplistic and recognizable emblem—an irregular rounded shape. Combined with collagesque, black-and-white aesthetics, and raw, handmade style, the visual style is a tribute to the DIY subcultures."

Also, not gonna lie, all that white space is the perfect canvas for your kid’s wild imagination and a box of crayons.

View Case Study

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Best of Beverage

Ruinart Second Skin

Creative Agency: COLOURFORM™ from James Cropper

United Kingdom

Maison Ruinart wishes to encourage brands to adopt innovative sustainable packaging solutions, and the packaging for the luxury brand's 100% recyclable eco-designed casing will surely inspire. The case acts as a sleek, innovative gifting packaging, showcasing the bottle's form and identity elegantly. 

Additionally, the “second skin” on the bottle (from James Cropper) protects the champagne from light waves, elegantly wrapping itself around the memorable Maison Ruinart bottle for an unforgettable unboxing (without the box).

View Case Study

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Best of Health, Beauty, & Personal Care

Love Ocean

Creative Agency: Pearlfisher

United Kingdom & United States

In the health and beauty sector, none stood taller this year than Pearlfisher’s work on Love Ocean, a natural bath line for kids. Not only is the bottle made from 100% recycled HDPE, but consumers can purchase refills with reusable product pouches.

“Gabi [Jennings, the founder] created the concept of Love Ocean in response to a lack of truly sustainable choices in the kids’ bath sector. We were privileged to play a part in visually and playfully telling one of the most important stories of our time about the power of ocean conservation and why we need to recycle and reuse. We wanted to create a structure that celebrated one of the wonderful creatures from our ocean, and this inspired the whale tail bottle structure and illustration—a positive call to action of what we are set to lose if we don't act now and educate all ages on the importance of protecting our oceans,” said David Ramskov Hansen, Pearlfisher managing director, of the project.

View Case Study

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Best of Home, Shopping, & Other Markets

Noopii

Creative Agency: Ima Creative

 New Zealand 

In the Best of Home and Shopping category, Ima Creative wowed the judges with their unisex nappy packaging that features gorgeous illustrations of animals and celebrates native habitats and animal recovery organizations.

“Choosing the right color palette was a crucial and early step to setting this brand and package design apart,” said Ima Creative of the project. “The colors are chosen for their gender-neutral quality—a clear depart from gender-stereotyped pink and blue pastels—and to clearly communicate Noopii’s New Zealand heritage without the predictable and overused wash of white and green usually associated with eco products. The elegant palette promotes the premium quality of the brand, appealing to the purchasers—the parents and caregivers—many of which are becoming more educated and ever conscious consumers.”

Also, the UK, Australia, and New Zealand call diapers nappies? Who knew!

View Case Study

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Best of Brand Identity

Bowl Grabber

Creative Agency: Casual Business

Malta

Crafting a brand identity system that creates instant recognition across a wide array of products isn’t exactly the easiest thing to achieve for a designer, especially if you’re working in the beer or wine category. Often you’re juggling multiple SKUs and limited-edition releases that all need to stand out on their own—it can likely make you want to work on Campbell’s soup cans for the rest of your career.

This year’s winner, Casual Business, created a clearly identifiable brand identity system for the new wine brand Bowl Grabber, across a range of bottles, cans, and our moms’ favorite—boxes. It’s proudly unfussy, approachable, and oodles of fun.

View Case Study

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Best of Sustainability

MOB Beauty

Creative Agency: Concrete

Canada

A trip to Sephora can be equal parts electrifying and horrifying. On the one hand, there are literally ALL of the beauty products you could ever want under one roof. 

On the other hand, most of it comes packaged in plastic.

This year’s Best Sustainability Award goes to design agency Concrete and beauty brand MOB’s in-house packaging team for developing a minimal-waste, refillable packaging platform for a line of customizable and refillable color palettes. Each offering uses 50% recycled PET with an overall goal of reaching 100% in the future. Additionally, secondary packaging is comprised of compact clamshells made from bamboo and repurposed corrugated cartons.

View Case Study



 

Food

 

1a: Bread, Cereals, and Pasta

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1st

Koi Packaging

33 and Branding

View Case Study

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2nd

Andara

Boost Lima

View Case Study

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3rd

Oba Crostatas

Melt Design

View Case Study

1b. Dairy and Dairy Alternative Products

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1st

Mö Oat Dairy

Werklig

View Case Study

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2nd

Coconut Bliss

Gander

View Case Study

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3rd

Xiang Piao Piao - Raw Milk Tea

Zhou Jingkuan

View Case Study

1c. Spices, Oils, Sauces

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1st

Yiayia and friends flavored oils and vinegars

Beetroot

View Case Study

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2nd

Graza

Gander

View Case Study

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3rd

Tenuta Tortorella

NJU Comunicazione

View Case Study

1d. Fruits, Vegetables, Fish, Meat & Alternatives

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1st

Optima Planta: Superhero Herbs

Pond Design

View Case Study

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2nd

Helpful Hens

Design Sake

View Case Study

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3rd

Batidos Masa

Siegenthaler

View Case Study

1e. Ready to Eat, Fast Food, Meal Kits

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1st

The Perfect Pop

Auge Design

View Case Study

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2nd

Pondejoy

Made By Nothing

View Case Study

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3rd

Nabowitch

Pond Design

View Case Study

1f. Confectionary Desserts and Sweet Snacks

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1st

Bahlsen Global Relaunch

Auge Design

View Case Study

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2nd

Manukora

Pendo

View Case Study

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3rd

Gem Garden Moon light

Shaobin Lin

View Case Study

1g. Savory Snacks

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1st

Moonshot Snacks

Hatch SF

View Case Study

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2nd

Toodaloo

Here For Studio

View Case Study

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3rd

Nono’s Snacks

Win-Ci

View Case Study

Beverage

2a. Water

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1st

Viva Mineral Water

Prompt Design

View Case Study

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2nd

SAVEME, PROTEST BRAND AS CANVAS FOR A COMMUNITY

Skinn

View Case Study

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3rd

Essentia Water 2 Gallon Box

Essentia Water

View Case Study

2b. Soft drinks, Juices

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1st

Unusually Good

Crew Food & Beverage Marketing Partners

View Case Study

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2nd

Kadoya Citrus Juice

MARU

View Case Study

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3rd

Swoon

Swoon

View Case Study

2c. Tea and Coffee

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1st

PUYU Instant Tea Packaging Design

Design Bakery

View Case Study

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2nd

Taresso Coffee Capsules

Luminous

View Case Study

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3rd

Yunlin Gukeng Wine Bottle Coffee Bean Gift

Hong Da Design Studio

View Case Study

2d. Functional Beverages

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1st

Waju-- The first Upcycled sparkling water from Fruit (copy)

Deerfield

View Case Study

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2nd

New Visual identity & Packaging Design, ProViva

BVD

View Case Study

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3rd

VINA

Vina

View Case Study

2e. Beers, Ciders, & Malt

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1st

Berg

Marx Design

View Case Study

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2nd

Zebra Beer

ShenZhen Lingyun creative packaging design Co.,Ltd.

View Case Study

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3rd

Oyster Stout Trio

Tsan Yu Yin

View Case Study

2f. Low-alcohol and no-alcohol drinks

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1st

Miok

IBEA

View Case Study

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2nd

Bora Bora

Design By Simil

View Case Study

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3rd

Flyers Cocktail Co. Brand Identity

Safari Sunday

View Case Study

2g. Wine & Champagne

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1st

Turmeon

Símil Design

View Case Study

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2nd

DISCOVERING THE MICROCOSM OF BIODYNAMIC WINES

Studio Tumpic/Prenc

View Case Study

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3rd

Wilton Hill

See&Co

View Case Study

2h. Clear Spirits

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1st

Tread Softly Dry Gin

Denomination

View Case Study

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2nd

Duppy Share Rum

Aitch Creates

View Case Study

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3rd

PIN (The packaging of Baijiu)

Voion

View Case Study

2i. Dark Spirits

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1st

Maker's Mark VIS

Turner Duckworth

View Case Study

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2nd

Johnnie Walker Gifting

Bulletproof

View Case Study

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3rd

Eminente Reserva

Eminente

View Case Study

 

Health, Beauty, & Personal Care

 

3a. Clothing & Fashion

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1st

Aclima Packaging Design

neue

View Case Study

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2nd

Alvies

Helms Workshop

View Case Study

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3rd

Milwaukee Bucks: Shoe Design

Bader Rutter

View Case Study

3b. Health Care

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1st

Seed

Seed Health

View Case Study

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2nd

Athletic Greens

Creech

View Case Study

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3rd

Mr. Heer

Zhiyuan Creative (Beijing) Cultural Development Co., Ltd.

View Case Study

3c. Body Care

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1st

Alkinds

Practice

View Case Study

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2nd

Colgate Recycle Me! 

Designbridge

View Case Study

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3rd

Plus

Someone and Others 

View Case Study

3d. Beauty & Cosmetics

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1st

About-Face

Concrete

View Case Study

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2nd

The Future Set

Deciem

View Case Study

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3rd

BIOHYALUX

33 and Branding

View Case Study

 

Home, Shopping, & Other Markets

4a. Household Maintenance And Home Improvement

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1st

Ecover Rebrand

Design Happy

View Case Study

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2nd

Everdaily

Marx Design

View Case Study

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3rd

biom

PG&Co.

View Case Study

4b. E-Commerce Packaging

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1st

Youthforia

Universal Favorite

View Case Study

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2nd

Mosh

Universal Favorite

View Case Study

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3rd

1122 Candles

Design Ranch

View Case Study

4c. Electronics, Office, E-Commerce, Entertainment, and Self-Promo

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1st

Sonos Packaging Design Refresh

Sonos

View Case Study

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2nd

Once Upon A Pounce

Fictionist Studio

View Case Study

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3rd

Mi Buds 3T Pro

Xiaomi

View Case Study

4d. Baby, Kids, and Pets

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1st

Spark the new PetChoy?

m-n associates

View Case Study

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2nd

Once Upon a Farm

The Lede Company

View Case Study

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3rd

Botanical Bones: Superfood Dog Treats

Atlas Branding & Design

View Case Study

4e. Tobacco and Cannabis

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1st

Fuzed: The Realest Flavors Around

Vault49

View Case Study

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2nd

Don Chepe

Pavement

View Case Study

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3rd

Mother Mints

Nice People

View Case Study

 

Sustainable

 

5a. Food

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1st

Pot Pot Yum Indian Delivery - Reusable Packaging

The Yummy Tree

View Case Study

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2nd

Incredible Eats - Edible Cutlery

Little Fox Design

View Case Study

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3rd

SAVRpak: Reduce Food Waste

SAVRpak

View Case Study

5b. Beverage

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1st

KeelClip™ - AB InBev Bud Light

Graphic Packaging International

View Case Study

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2nd

Two Drifters Carbon Negative Rum

Here Design

View Case Study

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3rd

Vago Elote

Abrahamlule

View Case Study

5c. Health, Body, & Beauty

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1st

Method Aluminum Gel Hand Wash

Method

View Case Study

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2nd

Cabinet Health: Sustainable Medicine System

Cabinet Health

View Case Study

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3rd

Peach not Plastic

Grove Collaborative

View Case Study

5d. Home, Shopping, & Other Markets

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1st

THIEF AND HEIST

Baron & Baron

View Case Study

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2nd

Misty Lady Home Compostable Bags

Salt of The Earth Packaging

View Case Study

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3rd

Compostic

Compostic

View Case Study

 

Plastic Free

 

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1st

Peach not Plastic

Grove Collaborative

View Case Study

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2nd

THIEF AND HEIST

Baron & Baron

View Case Study

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3rd

PAPACKS Refill Cap

PAPACKS

View Case Study

7a. Food Brand Identity Systems

 

Branding 

 

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1st

Bahlsen Global Relaunch

Auge Design

View Case Study

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2nd

Black Seed Bagels

Sainturbain

View Case Study

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3rd

Milu

Saint Urbain

View Case Study

7b. Beverage Brand Identity Systems

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1st

Gazi College

A.S. Strategy, Branding & Communication

View Case Study

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2nd

Quartin - Wine

Dude

View Case Study

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3rd

Waju-- The first Upcycled sparkling water from Fruit (copy)

Deerfield

View Case Study

7c. Health, Body, And Beauty Identity Systems

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1st

Reimagining Setu

Animal

View Case Study

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2nd

Verist Single-Origin CBD

Hunt Adkins

View Case Study

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3rd

Manukora

Pendo

View Case Study

7d. Home, Shopping, and Other Markets Brand and Identity Systems

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1st

HUUE delivers a fresh, full spectrum take on cannabis

Digital Surgeons

View Case Study

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2nd

DailyElements

Xiaomi

View Case Study

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3rd

Australian Pet Organics

Dow Goodfolk

View Case Study

 

In-House All Categories  

 

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1st

Say Seltzer

Anora

View Case Study

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2nd

3M Kids Hearing Protection

3M

View Case Study

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3rd

East Imperial Can Packaging

East Imperial

View Case Study

 

Student 

 

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1st

Mother Soil

Polina Sergeeva

View Case Study

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2nd

Mnéme. A Playful Tool for Neurorehabilitation

Albert Margalef

View Case Study

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3rd

OUCH! First Aid Kit

McKenzie Shelton, Wesley Ford, Alexandra Beckley, and Huei-Hsin Wang

View Case Study

 

Limited Editions  

 

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1st

Harry's Pride 2021 - Never Been Prouder

Harrys

View Case Study

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2nd

The Give Edition

Who Gives a Crap

View Case Study

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3rd

Budweiser - #RaiseABud Campaign

Deuce Studio

View Case Study

 

Private Label All Categories 

 

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1st

Sands&Spices

Harcus

View Case Study

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2nd

Grupo Ramos

Branward

View Case Study

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3rd

Music Moon

ZICHAO YU

View Case Study

 

Conceptual All Categories 

 

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1st

Leaf Whisper

mamba.studio

View Case Study

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2nd

Chatu — Eco-Friendly Chinese Tea

Xenia Alexandrova

View Case Study

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3rd

Good Stuff Cereals

win-ci

View Case Study

 

Luxury All Categories 

 

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1st

DOM PÉRIGNON X LADY GAGA

Servaire and Co

View Case Study

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2nd

DNNA scented candles and room sticks

Bruketa&Zinic&Grey

View Case Study

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3rd

Ginori LCDC

Auge Design

View Case Study

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