Sprite Undergoes Global Brand Refresh

Sprite is the Coca-Cola Company’s second-largest brand, accounting for $20 billion in sales. As part of a new global summer promotional campaign, Heat Happens, Sprite is rolling out a rebrand featuring a new global visual identity system (VIS). The brand refresh includes a new packaging design and a new logo.

The refresh from Coca-Cola’s in-house design team and agency Turner Duckworth unifies Sprite’s visual identity worldwide. Sprite’s signature visual elements are retained, such as the green and yellow colors, but the new wordmark abandons the starburst border around “Sprite,” moving it to the bottle’s cap or introducing the flavor on cans.