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HipDot Launches Warming & Classic Cup Noodles Makeup Collection

by Chloe Gordon on 05/03/2022 | 3 Minute Read

We're huge fans of instant ramen, so much so that we unraveled the entire history of the easy-to-make food. So we were pumped when we learned that HipDot was releasing a Cup Noodles makeup collab. The whole collection boasts packaging inspired by the ramen's approachable color palette; in fact, the packaging mimics the cup's design with on-point typography and illustrative details. There's no doubt that this makeup collection is in collaboration with Cup Noodles, adding an instantly tasty element to your makeup pouch. 


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Nissin Foods’ iconic ramen noodle brand, Cup Noodles, has a new flavor for foodies and makeup lovers alike – HipDot! The LA-based beauty brand best known for its fun and unexpected makeup collabs (including Reeses, Spongebob Squarepants, Peeps, and Tapatio Hot Sauce) has announced its brand new, limited-edition collection, HipDot x Cup Noodles, available Tuesday, May 3rd, at hipdot.com.

Inspired by the warm tones of the beloved ramen noodle soup, fans can create the most delectable makeup looks that are just as easy as making Cup Noodles itself! The collection includes:

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  • HipDot x Cup Noodles Collectors Box ($58): For the ultimate ramen fans and beauty lovers, this collectors box includes a pigment palette, lip/cheek set, powder puff (not sold separately), HipDot x Cup Noodles makeup bag (not sold separately), and HipDot x Cup Noodles chopsticks (not sold separately).
  • Cup Noodles Pigment Palette ($26): The HipDot x Cup Noodles pigment palette is inspired by the intense and vibrant warm tones found in our favorite ramen noodle soup. The tones are soft, pigmented and vibrant and infused with nourishing Vitamin E and soothing Jojoba Oil. Shades: Ramen Noodle, Diced Carrot, Hot & Spicy, Teriyaki, Roasted Corn, Seasoning, Soy Sauce, Spicy Chile. The palette will also be available at Ulta.com.
  • Cup Noodles Lip/Cheek Set (3) $22: A lightweight liquid blush and lip duo formula, this set includes two vibrant shades of red and orange and one exclusive illuminating highlighter for the perfect glow. These tones were inspired by our favorite add-on sauces to our Cup Noodles. The perfect on-the-go combo! Shades: Lemon, Sesame, Hot Sauce.
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“Cup Noodles recently celebrated its 50th anniversary, and we are so excited to expand our makeup collaboration portfolio with another cult-classic, household name in the food space,” said Jeff Sellinger, CEO of HipDot. “We love to continue creating a world in which food and beauty can exist in one, all the while surprising fans in both industries.”

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