Featured image for Brightland Launches New Collection Featuring Premium Label Expressive Of Each Edition's Origin

Brightland Launches New Collection Featuring Premium Label Expressive Of Each Edition's Origin

by Chloe Gordon on 05/02/2022 | 3 Minute Read

With authentic olive oils and vinegars and carefully sourced olives, it's no wonder that Brightland has turned into a cult favorite. The brand recently released the CASTELVETRANO Extra Virgin Olive Oil created from handpicked, estate-grown Nocellara Del Belice olives. Fewer than 1,200 bottles were made, and each bottle will be numbered. The bottle's bright and cheery packaging features marigold hues balanced with pastel pinks and creams. Brightland's signature white bottle immediately takes the well-loved product into a premium space. 

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Brightland is the AAPI-owned, California-made premium olive oil and vinegar brand that is made with intention – from sourcing to bottling – and tastes simply delicious. A cult favorite and known for making the freshest, highest quality olive oils, honeys, and vinegars on the market, each bottle is beautifully designed and packed with powerful antioxidants, making it the perfect kitchen staple year round. 

Dedicated to providing a delicious sense of place, Brightland’s Paragon Collection is a venue for Brightland to explore and debut small batches of olive oil in partnership with values-aligned producers from around the world. There are hundreds of olive cultivars grown around the world suitable for olive oil production. As Brightland samples exceptional oil made by small producers far and wide, they are inspired to share these unique cultivars, terroir, and stories. The brand will continue to work with its existing farm partners to produce its core, evergreen line of consciously-crafted California extra virgin and infused olive oils. 

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The inaugural product in the Paragon Collection is a special pick from Brightland’s own backyard, and it's now available on brightland.co. Extra Virgin Olive Oil is made from handpicked, estate grown Nocellara Del Belice olives, harvested early and milled locally in Paso Robles, California. Fewer than 1,200 bottles were made and each bottle will be numbered.

The unique, one-of-a-kind label has four different design elements, all of which come together to represent each small producer from around the world that is featured in Brightland’s new collection. The Paragon Collection will bear a premium label expressive of the origin of each edition, as well as its core mission of Living in a Golden State. Each product design in the collection will continue to evolve while some elements will continue to live throughout. A few key highlights of the CASTELVETRANO bottle:

  • 1) The inner circle featuring longitude + latitude notes are a nod to the exact region where Castelvetrano olives are milled in CA.
  • 2) The next layer features a topographic map which represents where the longitude and latitude hit.
  • 3) The floral layer is an ode to Brightland’s consciously crafted, delicious floral honeys and blooming evolution of the brand.
  • 4) Lastly, the orange outer circle includes words from the Brightland brand manifesto about what it means to live in a golden state.
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Editorial photograph