Featured image for Lush Releases #GayisOK Soap In Support Of Equality Florida

Lush Releases #GayisOK Soap In Support Of Equality Florida

by Rudy Sanchez on 05/19/2022 | 2 Minute Read

On March 28th, Florida Governor Ron DeSantis signed the Parental Rights in Education bill, more commonly known as the “Don’t Say Gay” law. The controversial measure restricts discussions about LGBTQ topics and forces schools to inform parents about their child’s identity. Proponents say the law respects parental rights, while detractors argue that the law makes schools a more hostile environment for LGBTQ children and teachers. The law does not go into effect until July 1st, but members of the LGBTQ community say they already feel a negative impact.

In support of the Florida LGBTQ community, Lush Cosmetics is releasing a special edition soap called #GayisOK. One hundred percent of the purchase of #GayisOK, minus taxes, goes towards raising $50,000 for Equality Florida's defense fund to support those impacted by the new Don’t Say Gay law.

Editorial photograph

The #GayisOK soap is bar-shaped, gold-colored, and sparkly, with the name of the soap in raised letters boldly raised on the top. Formulated with fair trade organic cocoa oil, extra virgin coconut oil, and grapefruit oil, Lush describes the scent as “loud and proud opposition.” #GayisOK is also gets sold packaged-free in-store.

“At Lush, we believe the state is responsible for providing a safe and inclusive learning environment for all children. The Don't Say Gay legislation does just the opposite,” said Carleen Pickard, ethical campaigner for Lush Cosmetics, in a press release. "When youth need our support the most, they and those who love them are being targeted. We are proud to stand with Equality Florida's work to support the queer community at this critical and uncertain time.”

Editorial photograph

#GayisOK is available now.

Images courtesy of Lush.