Heirloom Coffee Roasters' Recyclable Packaging With An Abstract Flair

Because Heirloom Coffee is a brand so focused on sustainability, Pavement Design created fully recyclable packaging for the brand. Not only do the packaging designs promote the brand's eco-friendly mission, but they are bold and colorful, differentiating itself from the overcrowded coffee market. The hand-painted abstract aesthetic paired with custom typography creates a packaging design that's both effortless and intentional.

Heirloom Coffee Roasters is on a mission to preserve the future of coffee by only hand roasting coffees cultivated from 100% regenerative farming techniques. By 2050, 60% of the world’s coffee growing regions may be unable to produce coffee due to over farming, soil degradation and deforestation.

To avoid this catastrophe, Heirloom Coffee believes that the adoption of regenerative agriculture is key to preserving specialty coffee for generations to come. To support this manifesto, a fully recyclable custom packaging structure was developed to further promote their mission of sustainability. The bags are then adorned with vivid color, custom typography and abstract illustration to differentiate the brand within the market. Positioned to compete with the best Third-Wave coffee roasters on the market, the Heirloom Coffee brand identity stands proudly with a trailblazing look that is sure to catch admiring glances on shelf.