Pulp+Wire Rolls Out Counter-Top Worthy Creative For Simple Syrup Brand Daysie
by Taja Dockendorf on 05/11/2022 | 2 Minute Read
Pulp+Wire was asked to help create the next “CPG darling” of simple syrups that communicated a social mission for modern tastes and values through striking, counter-top worthy creative.
Through bold, highlighter colors that are not overly gendered, custom ingredient illustrations, and callouts that highlight the transparency of organic ingredients, Pulp+Wire crafted a brand identity that was unlike any other syrup competitors—for coffee and occasions.
Pulp+Wire created a playful brand that matched the fun, effervescent personality of the owner, coupled with the easy-going desired tonality of the brand. We balanced the look with unexpected illustrations, off-set objects, and tactile labeling finishes that go beyond just the creative.
Beyond packaging and brand, we also developed the foundational brand strategy, messaging, and a website that pulls the full vision together and brings the brand to life for this delightfully sweet client.
You can check out more over at Daysie's website.