Dieline Sessions at HOW Design Live: Mighty, Meaty, Oscar Mayer. Crafting a World Beyond Wieners

by Team Dieline on 05/11/2022 | 1 Minute Read

Dieline is at HOW Design Live this year programming six incredible sessions highlighting the latest in packaging and branding. 

We have an exciting program at HOW Design Live

Monday join Molly Rowan-Hamilton , Strategy Director and Paul Taylor, Chief Creative Officer & Founding Partner of BrandOpus.

Editorial photograph

Their session will focus on the Oscar Mayer rebrand and how can you manage and reimagine brand equities to bring fresh life to an established player?

Editorial photograph
Editorial photograph
Editorial photograph

With BrandOpus discussing American icon Oscar Mayer’s first overhaul in 138 years, this talk will reveal how the creation of a unified brand world, rooted in the creative idea ‘never square’, injected life back into the legacy brand. From the vivacious bespoke type, playful illustrations, and vividly expressive photography to an elevation of the Wienermobile, every detail of the overhaul oozed bold personality that was loudly and proudly Oscar Mayer.

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