The Perfect Pop's Lavishly Tubular Packaging System

Popcorn already feels like an indulgent treat, but Auge Design took the luxury snack to the next level. In partnership with The Perfect Pop, Auge Design concocted a stunning modular packaging system for the brand. The innovative popcorn tubes are adorned with bold patterns consisting of stripes and popped kernels to create a cohesive branding system with an endearingly lavish personality.

After defining a new logo, a mark and a typographic ecosystem, we developed a series of pattern, adopting both the new pictogram and another visual asset – stripes. The retail popcorn bags were customized using these visual assets. We were also asked to design a brand new packaging support for a special gift packaging. We came up with a multi-subject, modular, tube packaging.

What is special about this pack is that as many tubes as wanted can be placed one on another, thanks to a fitting system and each module’s internal base. A lid closes then the last one of the pile. What the customer walks out of the store with will be a funny tube-shaped tower of single popcorn packagings.