Werner Design Werks created the colorful packaging design for Cabot’s farm-fresh dairy and cheese products. The packaging’s aesthetic is quaint yet contemporary, tapping into the most indulgent aspects of the products. Additionally, the typography takes inspiration from vintage dairy branding with its whimsical script detailing. As a girl who love her dairy products, every detail is loved.
Since 1919, Cabot – a farmer-owned cooperative – has been producing the country’s purest, farm-fresh, healthy, award- winning dairy and cheese products. Now they’re taking this farm-to-table goodness and creating over-the-top delicious and indulgent Triple Cream premium yogurts.
Our goal was to communicate Cabot’s authentic heritage and build on the “modern rustic” aesthetic that’s synonymous with the brand: beloved plaid, simple but tasty flavor icons, and farm family messaging. Adding in creamy, indulgent colors and a script font that’s reminiscent of a vintage dairy vernacular. Cabot’s history is as rich as their yogurt and their care is in every bite.
