Fellow Creatures Vegan Chocolate Looks As Playful As It Is Delicious
by Chloe Gordon on 04/05/2022 | 2 Minute Read
Classmate Studio created Fellow Creature's chocolate packaging intending to prove that consumers could comprehend the cheerfulness of eating chocolate by looking at the design. The whimsical illustrations, drawn by Egle Zvirblyte, and the optimistic color palettes deliciously showcase the brand's personality and the delectability of the vegan chocolate just within the wrapper.
Fellow Creatures is a vegan, dairy-free chocolate factory based in Scotland. They only use organic ingredients and making creamy milkless chocolate. We created a unique, friendly, and colourful identity and package design for them that represents the personality of the company and distinguishes it on the market. We used contemporary and brave colour palettes and layouts with organic shapes to which is greatly supported by Egle Zvirblyte's amazing characters and illustrations.
The logotype was built up with our unique custom made Fellow Serif font that gives a playful look for the brand. In addition we used August as a contemporary serif to compliment the stroke-line details and Walsheim as a playful, but simple body font.
The main concept of the packaging was to look as much fun as it's possible to have the same visual result that we feel when we eat chocolate. This is Fellow Creatures: a tasty chocolate with beautiful illustrations and a modern and colourful brand. The real synesthesia!
- Comissioned Illustrator:: Egle Zvirblyte
- Designed By: Classmate Studio