Electronics manufacturers like Apple and Samsung have made strides in packaging their goods in less plastic and more sustainable ways, going as far as designing boxes that consumers can repurpose into furniture and papercraft templates. But devices like smartphones also drive sales of a range of accessories, such as protective cases, wall and car chargers, and cables, some of which might still come wrapped up in plastic.
Wireless carrier Verizon launched its house brand of device accessories in 2021. Looking to reduce the overall carbon footprint of its accessory line while elevating the unboxing experience, they once again turned to Michael Bierut and Jon Marshall, partners at Pentagram, to design the packaging for the branded range.
