DIELINE AWARD WINNERS REVEALED

Antinomie Allows Everyone To Express Themselves

by Chloe Gordon on 01/12/2022 | 2 Minute Read

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Our challenge: to create a story, a brand, a bottle, a cap, packaging, an artistic direction, a digital expression that combine the quality of niche perfumes and the accessibility of consumer perfumes.

A beautiful paradox to combine quality and accessibility, isn't it?

The world of “and” has taken precedence over the world of “or”. At LaPetiteGrosse, we are convinced that paradoxes, complexity, make the richness of the world and of individuals and that everyone must be able to express them.

Based on this observation, we wanted to create a story of perfumes that would allow everyone to express what they want to be, whatever they feel like at the time. Our targets can be everything and its opposite, at any given time.

The name of the brand has become obvious to everyone: Antinomie Paris.

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To visually express this story, we have designed a signed bottle and cap in 100 ml and 30 ml to be declined in eau de parfums and perfume extracts.

We wanted to create an immediately identifiable bottle that was both simple and signed. clean, gender-neutral lines. A unique ABS cap that hugs the curvature of the bottle's shoulders. Two secondary packaging that highlight the stories and create a strong, coded and infinitely implementable design system to give the brand the freedom to grow its ranges with new stories of perfumes around our paradoxes

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An artistic direction, a bold packaging design that reverses typographic codes and plays on duality. A choice of brand color, black and white, to enhance this complementary identity game that continues on the design of the site and on social networks. Each product has its own graphic universe to live in the form of a range while having a unique universe.

A brand that values ​​everyone's uniqueness and allows everyone to assert who they want to be, when they want.

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