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LBDO Emphasizes The Importance Of Accessible Sexual Wellness Products

by Chloe Gordon on 04/25/2022 | 3 Minute Read

Based on the concept that sexual wellness should be openly accessible and comfortable safe for all, LBDO worked with Universal Favourite to create packaging that feels as attainable. The bottles are universally minimalistic, with earthy undertones and futuristic notes. The typography is wildly neutral with a splash of personality, allowing this packaging to feel welcoming to every type of consumer, exemplary for a sexual wellness brand.


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LBDO is a digital-first sexual wellness brand built on the ethos that pleasure should be discussed and accessed openly, comfortably and safely by everyone. They create and sell products that are as beautiful as they are functional while providing educational content that helps break down taboos and stigmas around sex and masturbation, and empower their audience to explore pleasure. 

LBDO needed to create a brand experience that would be as pleasurable and inclusive as their products. 

From the get-go, we were drawn to the idea of getting in sync — a concept that not only spoke to the products on offer but the client’s mission of normalising the conversation around personal pleasure and challenging the category by creating a brand that’s actually in touch with its audience. No bright pink or purple, no “naughty” (i.e. tacky) language, nothing imposing or overpowering; and a visual and verbal identity that’s soft yet enticing at every touchpoint. 

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Like the product itself, we created a suite of packaging that would be beautiful enough to sit on your bedside table — not to be shamefully tucked away. The mailer box is discrete and logo-less (so the consumer can be comfortable having it delivered to any location), simply sealed with a sticker embossed with the brand line “pleasure to meet you” — a subtle insight to what’s inside for an in-the-know receiver. Once open, you’re greeted with a big hit of LBDO red, bringing the brand back to attention and helping the internal packaging stand out. 

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The Essensual Vibe sits in a two-piece box, though both pieces come together to sync with each other. Chargers and cables are hidden underneath a plinth that puts the product (and therefore pleasure) on the pedestal it deserves. The packaging for the brand’s complementary products — a massage oil and a lubricant — echo perfume bottles, with the screen-printed label keeping the design subtle, without blaring logos or messaging to distract from the products’ intention. 

“I love the contrast of the bright pop of red inside the earthy kraft box in the packaging... it’s a great way to play with visual “sensations” and to provide an element of surprise. The supporting sandy color is an excellent complement that allows for both red and white ink to be used on it, looking pretty elegant. It’s clear that a lot of effort has gone into making the unboxing experience as sophisticated as the product and the rest of the brand’s persona.” 

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