Craft brewery packaging used to be irreverent, new, and refreshing. But with so many beers in the world, it’s easy to lose sight of what makes any brewer distinctive, particularly when you’ve been in the game for a while.
To combat the overcrowded market of trendy start-up breweries specializing in trendy beers, Greene King, one of the oldest independent breweries in the UK, turned to global design agency Design Bridge to tackle its packaging identity.
